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/EIN Information/ — California, April 24, 2022 (GLOBE NEWSWIRE) — Skoy Enterprises, LLC co-founders Karen Petersen and Michelle Lundqvist launched their firm 14 years in the past with a easy mission: They needed to offer genuine and environmentally pleasant Swedish dishcloths for individuals to make use of of their properties. 

The Skoy story started 14 years in the past, when each Petersen’s and Lundqvist’s youngsters have been getting ready to enter kindergarten. With their youngsters out of the home, the 2 pals determine to embark on a brand new enterprise collectively.

Lundqvist’s husband is Swedish, and each summer season she would journey to Sweden and return with Swedish dishcloths – a product that quickly discovered an viewers amongst her household and pals.

“I might get simply sufficient to final me till the subsequent summer season,” Lundqvist says. However when her pals started asking her for extra material, she couldn’t refuse.

“One summer season, we introduced 400 packs house,” Lundqvist remembers. “After which about two months later, we didn’t have any left.”

Lundqvist and Petersen knew that there was a marketplace for unique Swedish dishcloths, so that they started sourcing totally different producers. Now 14 years later, they proceed to achieve new shoppers with environmentally protected, high-quality Swedish dishcloths.

And for the Encinitas-based firm, there’s a main emphasis on their model’s Swedish roots.


“We have been the primary Swedish dish material in the US,” Petersen says. Within the decade since their opening, there have been many different corporations who declare to supply genuine Swedish dishcloths – however there may be actually just one unique.

“There are a lot of opponents on the market, however lots of them are popping out of China,” Petersen says. “It is very important know that ours are manufactured in Europe.”

Their dedication to integrity and protected labor practices are essential distinctions for Skoy. Not solely that, however they know that in order for you the very best Swedish material, it’s important to go to its supply – even for the designs.

“These are being printed in Sweden as a result of they’ve so a few years of experience,” Lundqvist explains. “That is the very best man in Sweden, and possibly your complete world, printing on this material.”

Initially, serving to individuals perceive their product – in addition to one of the best ways to make use of it – was an impediment that wanted to be overcome. Nonetheless, educating each shoppers and tradeshow audiences turned an train that allowed them to actually spotlight the advantages of their unique product.

“After we first began 14 years in the past, there was no person who even knew what this material was,” Petersen says. “They might say, what is that this sq. piece of cardboard?”

This query was usually the springboard that Lundqvist and Petersen wanted to advertise Skoy Fabric to a brand new viewers.


“At first, individuals would say issues like, ‘Is that this arts and crafts?’” Petersen says. “Or they might ask, ‘What is that this cute flower on right here?’”

By educating their audiences, each Petersen and Lundqvist found that they weren’t merely introducing a brand new product into {the marketplace}. They have been reworking the way in which individuals clear their properties.

“To start with, we have been displaying individuals the way to use it to wipe your dishes, to wipe your counters, and to scrub up spills,” Petersen says. “It may be onerous to show someone that it’s important to moist it earlier than you employ it – for lots of people, that appears counterintuitive.”

Regardless of the early hurdles, their onerous work has in the end paid off. Skoy Fabric was the primary Swedish dishcloth in the US and their firm continues to develop. Though there are various totally different opponents now getting into {the marketplace}, Petersen and Lundqvist are assured that buyers will proceed to decide on the unique.

And though they’ve loved appreciable success with their flagship Skoy Fabric product, each Petersen and Lundqvist have found a brand new and thrilling technique to companion with corporations round the US. Now, they ship custom-printed dishcloths that can be utilized for company branding and promotional giveaways.

“The massive Swedish corporations use these,” Lundqvist explains. “They’ve them of their break rooms or take them to commerce reveals, simply as we’d give away t-shirts or luggage.”

The very best half about custom-printed Skoy Cloths, nevertheless, is that they’re sturdy, helpful, and eco-friendly. And for corporations trying to make an enduring affect on their purchasers, there are few higher methods to get in entrance of an viewers than to be of their kitchen.


“It’s a improbable promotional merchandise as a result of it’s not one thing that simply will get thrown within the landfill,” Petersen says. “It’s one thing that’s usable, and if somebody retains the fabric close to their sink for six months, your commercial or promotion is in entrance of them for that period of time.”

Skoy Fabric has already shaped partnerships with corporations in and round Los Angeles, and they’re quickly increasing their attain to assist corporations promote throughout the US. 

“Now we have {custom} printed cloths for Wholesome Houses of Fort Collins in Colorado,” Lundqvist says. “And we now have executed prints for the Fabulous Meals Present in Cleveland and different commerce reveals.” 

“Now we have labored with town of Torrance and lots with town of Los Angeles,” Petersen provides. “They’ve given them out when they’re advertising and marketing inexperienced bins and recycling.”

As a substitute of freely giving enterprise playing cards or plastic objects which can be destined to pollute the atmosphere, Petersen and Lundqvist suggest a product that isn’t solely stunning and sensible, however one that may assist the atmosphere as effectively. 

“Now we have labored actually onerous to vary the behaviors and habits of individuals to attempt one thing totally different,” Petersen says. “Now we have by no means actually centered  on {custom} printing, and so now we wish to try this.”

Skoy Enterprises, LLC was based in 2007 by Michelle Lundqvist and Karen Petersen. That they had a imaginative and prescient to create superior multi-use merchandise that can be utilized within the kitchen and all through the house. Skoy is a licensed member of the Girls’s Enterprise Enterprise Nationwide Council (WBENC), a number one non-profit group devoted to serving to women-owned companies thrive.


Skoy merchandise can be found at many retail areas in North America. To study extra about how one can order Skoy Cloths and different family merchandise, go to

Contact Data:
Michelle Lundqvist and Karen Petersen
(800) 990-4757

The post Skoy Fabric: The Authentic Swedish Dishcloth and Excellent Resolution For Your Subsequent Promotional Giveaway appeared first on India Express Online.